NEWS

Grace – classic, precious, exclusive

The new card range is a winner, with exquisite cards for every occasion. Each card is a miniature work of art, whether adorned with lavish, blind-embossed patterns, floral foil decorations or gold paintings.

The range includes astonishing, skilful coils and folds, whilst tags and appliqués lend the individual cards added refinement. The delicacy and classic appearance is emphasized by dainty cut-outs and elegant papers. In addition to know-how and creativity, each double card is full of passion. The attention to detail displayed in the craftmanship is great. The versatile motifs are enhanced by bows, coils and appliqués. Grace is much more than a greetings card.

Not only is the Grace range “printed in Switzerland” – from the first sketch to packaging every card is designed and produced in Switzerland. The 56 classic B6-size double cards cover every event, from birthdays, via weddings, to babies and baptisms.

Grace, exclusive cards for heartfelt wishes.

bunt & leicht – potpourri in watercolor

An artistic marvel that brings together birthday, wedding, thank you, recovery, etc. greeting cards. From the sparkler to the cupcake to the sailing ship – there is something for everyone.

The 79 motifs in the new series are cheerful, playful and imaginative. They range from the classic smiley to the moon rocket.

the novelties for 2022 are here 

Whether a collage series, inspired by the journaling trend, or floral motifs in watercolor, our innovations are balanced, always on trend and of high quality.

Pippi longstocking greeting cards

On the occasion of Pippi Longstocking’s 75th birthday, ABC is launching a special edition of greeting cards. The cards show a modern, strong Pippi Longstocking and support a good cause: part of the revenue will be donated to the “Pippi of Today” campaign.

The collection consists of 32 motifs based on the original Swedish illustrations by Ingrid Vang Nyman from 1945, the year of first publication. Greeting, thank-you and birthday cards, as well as neutral cards, delight an audience of all ages.
 

The donations from the Pippi Longstocking greeting card collection support Save the Children’s projects for girls on the move, because they need to be especially strong. Together we ensure, for example, that refugee girls have access to education and are protected. With this campaign, we are giving these girls the chance of a self-determined future.
 

As the leading independent children’s rights organisation, Save the Children has been working specifically for children’s rights since 1919. In Switzerland and around the world, Save the Children ensures that children grow up healthy, can go to school and are protected. Save the Children is Zewo-certified. (safethechildren.ch)

Natura – Powerful art on grass paper

Fans of the written message will welcome this brand new Natura Series from ABC. These cards combine creative design and innovative sustainability. The 32 cards are composed of 30% sun-dried grass from ecological compensation areas and fallow land (www.creapaper.de). The recyclable paper is 100% FSC certified. With the environment in mind, ABC decided to purposefully forego cellophane wrapping, seeking to support environmentally-friendly aspects of card production.

The vibrant and vivid paintings portrayed were especially created by international artist, Anne Pryor, from Minneapolis (www.lovitude.com ). For her extraordinary soul-painting technique, Anne uses beautiful alcohol inks and essential oils. Blowing through a metal straw, the colors combine and flow in unhindered and freely across the paper.

“If each of us practiced and shared positive thought energy, the ripples would be felt around the world.” Anne Pryor

With a fine touch of gold metallic foil lettering, you will find a card for every occasion.

ABC cards nominated for the golden Greeting card in the categories birthday and wedding!

ABC is happy to have been nominated in the categories, “Best Birthday Card” and “Best Wedding Card”. The whole ABC team is proud of this outstanding recognition and are pleased that, to be able to participate at the Industry Competition which provides an excellent opportunity to showcase Greeting cards.

On 28.03.2019, the Award ceremony took place, for the first time, in Munich. Then ABC won the prize for the best Sympathy collection. More information about the golden Greeting card can be found at  www.diegoldenegrusskarte.de

New Co-management

From November 1, 2020, Jörg Rohn and Roland Tschanz will assume leadership of the ABC-Group. The former CEO, Christian Beck, decided to pursue new challenges beyond the greeting card business.

“Cheer up” Cards

One way or the other, everyone has been affected by the worldwide Coronavirus pandemic.

ABC has the perfect product – a special selection of five “cheer-up” cards, which we had planned for production even before the lockdown.